Veloforte | Ultra Series | Strava Challenge

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Veloforte X Strava Challenge 2019

April Challenge is now complete:


A Strava Challenge Trilogy

Welcome to Veloforte’s 2019 Ultra Series.
Three Strava Challenges spread across the year to inspire us all to ride often, ride far & ride long.

Each Challenge lasts two weeks, starting in April then again in June, with the series finale in September.

Whether you ride just one or all three we've some unprecedented rewards for you, including a 40% off voucher. Those that complete all three could win big... a years supply of Veloforte, worth over £600.

1. Spring Shake-Out

April 1st - 14th

Ride 120km to win a unique digital finishers badge and receive an incredible 40% off voucher, plus the chance to win a 3 month supply of the World’s finest 100% natural endurance nutrition.

2. The 200

Veloforte | 200km | Strava Challenge


Test your stamina as you aim to ride 200km within 14 days. Spread your km’s evenly or do it ultra-style in one long ride.
More details soon...

3. The Eight Hour

Veloforte | 8 Hour | Strava Challenge 2019


The series finale, to celebrate your season’s fitness by accumulating 8 hours in the saddle over 14 days. Go long or go large, but go!
More details soon...

Challenge No.1

Veloforte | Spring Shake Out | Strava Challenge 2019

The Spring Shake-Out

April 1st - April 14th

The series-opener helps you make the most of the season ahead by building out your base-miles... so get out there and ride 120km to gain form and confidence.

And we've created some unprecedented Rewards to help get you out there.

Earn your Challenge Rewards...

Veloforte | Strava Challenge Reward

1. Ride 120km over two-weeks
and win an unprecedented 40% off voucher to use on the Veloforte website.

2. If you complete the 120km in a single activity you could win an amazing 3 month supply of Veloforte - worth over £150.

3. All Challenge finishers will receive a unique digital finishers badge for your Strava trophy case.

Strava Challenge FAQ's:

How do I sign up for a Challenge?

Click on the relevant buttons above to go straight to a live Challenge within your Strava App. Challenges are open in April, June & September 2019. Then tap 'Join Challenge' and you're in!

Make sure you join the Veloforte Strava Club too for the chance to win big, get exclusive rewards throughout the Challenges and be the first to know about some very cool collaborations.

Do I have to enter all three Challenges?

No. Each Challenge in the 2019 Ultra Series is independent to the other, so you can do as many of them as you wish.
However, if you complete all three and redeem your finishers vouchers for each then you'll be entered for the chance to win big... a year's supply of Veloforte products, worth well over £600
NB: Once a Challenge period is concluded it's not possible to re-take the Challenge.

Is the Challenge for Runners too?

The 2019 Ultra Series is a cycling based challenge. This means that any Km's you might log in Strava whilst running will not count towards Ultra Series Challenges. We are planning separate running-only and multi-sport Challenges too, so stay tuned for updates by joining the Veloforte Strava Club from within the Strava App or signing up to our Newsletter.

Can we include virtual rides?

Yes. So long as your distance is being logged successfully into Strava. If you need help with using Strava please contact the Strava Support Centre:

What if I don't finish in the time?

Each Challenge lasts 14 days and closes at midnight (in your local time zone) on the last day. Any activities after this time will not count towards your goals. If you have any problems using the Strava app please contact the Strava Support Centre: 

How do I win a 40% off voucher?

You need to complete a Challenge to receive a finishers email (or in-app notification) from Strava - these will direct you to the Veloforte website where you can claim your reward. Finishers must use the link provided to click-though to Veloforte where you can confirm your details and receive your unique discount code.

How do I redeem a discount voucher?

Upon completing a Challenge you will receive an email (or in-app notification) from Strava. These will direct you to the Veloforte website where you can claim your reward.

Once you have received your unique code from Veloforte, simply type it into the discount box at checkout and your discount will be applied.

If you have any problems getting or using your code please contact: - or use the live-chat service on the Veloforte website and we'll sort it for you straight away.

How to enter your discount code

How do I win a 3 month supply?

If you completed your 120km ride in a single activity then you could be in with the chance to win big!
Once you have redeemed your unique code on the Veloforte website you will be automatically included in the competition.
The winner will be chosen at random, and will be announced shortly after the Challenge has closed.
The winner will be contacted by email.
You must enter your details on the Veloforte website to receive your unique discount code and be entered into the competition.

Are there any usage restrictions on the Vouchers?

The vouchers are valid until Midnight on 30th April 2019.

They can be used on any Veloforte products and there is no minimum spend.

Vouchers are only redeemable on the Veloforte website.

Vouchers are non-transferable and cannot be used in conjunction with any other offer.

You MUST use your voucher to get your discount.

Strava Challenge Vouchers are one-time only codes. So stock-up, you've earned it!

Terms & Conditions

The Challenge starts and ends based on each cyclist's local time zone.

All activities logged during the Challenge period must be uploaded to Strava no later than three days after the Challenge ends.

Virtual rides or trainer rides are eligible.

Manual entries or e-bike rides are not eligible.

Your activity privacy settings in Strava must be marked "Everyone" to be able to count towards the Challenge goal.

To learn more about Strava Challenges and Virtual Races, please visit the Strava Support Center.

120km Spring Shake-Out Challenge - Official Rules:

Riders who complete 120km during the challenge period will receive a unique digital finishers badge in their Strava trophy case.

Athletes who complete the challenge will receive an email from Strava with a link to collect their discount code. The exclusive 40% discount code will be made available to all challenge finishers who use the link and opt-in on the Veloforte website

Prize eligibility is limited to challenge finishers from the following countries: Albania, Andorra, Armenia, Austria, Azerbaijan, Belarus, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Georgia, Germany, Greece, Hungary, Iceland, Ireland, Italy, Kazakhstan, Kosovo, Latvia, Liechtenstein, Lithuania, Luxembourg, Macedonia (FYROM), Malta, Moldova, Monaco, Montenegro, Netherlands, Norway, Poland, Portugal, Romania, Russia, San Marino, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine, United Kingdom, Vatican City.

Prize eligibility and fulfilment is at the sole discretion of Veloforte.

The content in this Challenge is the sole expression of Veloforte.

Veloforte | Cyclist Magazine

"Veloforte nutrition changes the game. The perfect format & incredible taste make it a real boon for distance cycling."

Cyclist Magazine

Indy/Best Winner 2019 - Best All-Natural Energy Food

"Our 2019 Best All-Natural Energy Product Winner! Veloforte is the stand-out option."

The Independent

Join the Veloforte Strava Club

"Join the Veloforte Strava Club for exclusive rewards and be the first to get updates & access to very cool collaborations."

Veloforte Strava Club